Typography
Three registers
Fraunces for display, Inter for body, JetBrains Mono for metadata and code — self-hosted and
shipped as composite tokens. Each register below is rendered straight from its
typography.* composite.
Web register
Marketing and product surfaces — the voice of this site.
Helping engineers become people-first leaders.
Sophisticated restraint, technical precision.
A warm, honest voice for engineers learning to lead.
Plain English, technical accuracy, and the confidence to say the quiet part out loud.
The system is two tiers: theme-agnostic primitive scales, and per-theme semantic aliases that name intent. Nothing downstream hard-codes a value.
Latest writing
Editorial register
Long-form writing: articles, essays, the newsletter.
Sophisticated restraint, technical precision.
On managing the people you used to code beside
Start with the uncomfortable conversation
The quick brown fox jumps over the lazy dog.
Authority is borrowed from the people you serve — never taken.
Document register
Proposals, one-pagers and other printable documents.
Oliver Drew
Leadership principles
Engineering leadership coach
This document sets out the working agreement: how we make decisions, how we disagree, and how we keep the work humane.